Business Profile


Berkeley, CA

Michael and Susan Iida, Co-owners

“We have decided not to renew our lease primarily as a result of the rising minimum wage in Berkeley. The increase from $10 in September 2015 to $12.53 this October, coupled with the continuing rise to $15, requires a new business model for us.

We have tried a number of strategies to increase our revenue and profit in anticipation of $12.53, but have been largely unsuccessful…We introduced new offerings and as a last resort, raised prices. The result of the price increases has been lower volume and relatively flat sales revenue.”


- Source: NOSH  (link)

  • Business Closures
  • California
  • Price Increases

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